## Mulberry Retailer Resources

#### Mulberry is an innovative product protection platform that enables retailers to seamlessly embed customized protection plans to unlock incremental revenue.

# [Beyond the Manufacturer’s Warranty: Closing Coverage Gaps with Extended Protection](/content/blog/beyond-the-manufacturers-warranty-closing-coverage-gaps-with-extended-protection/index.html)

As a retail business owner, you offer products backed by manufacturer warranties—basic guarantees from the manufacturer that the item will function co...

#### [How to Offer Protection Plans Post-Purchase](/content/blog/offer-protection-plans-post-purchase/index.html)

Post-purchase emails are an incredibly effective, but often underutilized, ...

#### [How to Price (and How Not to Price) a Product Protection Plan](/content/blog/how-to-price-a-product-protection-plan/index.html)

Pricing a product protection plan is a part art, part science. Depending ...

#### [How to Use Warranties in Your Product Add-On Strategy](/content/blog/use-warranties-in-your-product-add-on-strategy/index.html)

Extended warranties, also known as product protection plans, provide a lot ...

#### [How to Increase Conversion Rates with Product Protection](/content/blog/increase-conversion-rates-with-product-protection/index.html)

In the competitive ecommerce market, companies are vying for their ...

#### [How to Help Customers Understand the Value of Warranty](/content/blog/understand-the-value-of-warranty/index.html)

When a customer purchases a product, they want to be sure that they are ...

#### [Warranties Increase Customer Retention: Here's How](/content/blog/warranties-increase-customer-retention/index.html)

Customer retention is a critical aspect of retail business success. But ...

#### [4 Strategies You Can Use to Increase Your Average Order Value](/content/blog/4-strategies-to-increase-average-order-value/index.html)

The pandemic has dramatically impacted many businesses, with online ...

#### [How Retailers Can Get Started with Mulberry](/content/blog/how-retailers-can-get-started-with-mulberry/index.html)

Offering product protection online used to be a painful process. Retailers ...

#### [Why Warranties Are Important to Ecommerce Customers](/content/blog/why-warranties-are-important-to-ecommerce-customers/index.html)

When consumers shop online, particularly for expensive products, they need ...